Want Money Got Money with Sam Kamani

11: Build it and they will come doesn’t always work - with Guest Karl Lillrud

August 22, 2020 Sam Kamani, Karl Lillurd
Want Money Got Money with Sam Kamani
11: Build it and they will come doesn’t always work - with Guest Karl Lillrud
Chapters
Want Money Got Money with Sam Kamani
11: Build it and they will come doesn’t always work - with Guest Karl Lillrud
Aug 22, 2020
Sam Kamani, Karl Lillurd

In this episode I interview Karl Lillrud who is a founder, investor, mentor and author of “Hacking your destiny”.

Karl has extensive experience of working with startups and scaling startups. 

Some key takeaways from this episode are:-

  • How to not get caught in daily routines
  • Why just because you build something doesn’t mean customers will come
  • What are the key things Karl looks for in a startup before deciding to invest
  • His view on overnight success
  • And lots more…

How to get a chance to read Karl’s latest book for free if you are listener of Want Money Got Money Podcast?https://www.karllillrud.com/

Or https://drive.google.com/drive/u/0/folders/1-F1mVIIpFLfOQ1pePCI3GTKJT0v41yT_

Let him know that you are a listener of my show. 

Book recommendation

https://www.amazon.com/dp/B08DJ8FP94?tag=&linkCode=osi&th=1&psc=1


https://www.amazon.com/Salmon-Fishing-Yemen-Paul-Torday-ebook/dp/B003K16P50/ref=sr_1_1?dchild=1&keywords=salmon+fishing+in+yemen&qid=1597900130&s=digital-text&sr=1-1

Follow Karl 

https://www.linkedin.com/in/karllillrud/

If you enjoyed this episode then please subscribe, I will be interviewing other successful founders and investors to provide you a shortcut to success.

Show Notes Transcript

In this episode I interview Karl Lillrud who is a founder, investor, mentor and author of “Hacking your destiny”.

Karl has extensive experience of working with startups and scaling startups. 

Some key takeaways from this episode are:-

  • How to not get caught in daily routines
  • Why just because you build something doesn’t mean customers will come
  • What are the key things Karl looks for in a startup before deciding to invest
  • His view on overnight success
  • And lots more…

How to get a chance to read Karl’s latest book for free if you are listener of Want Money Got Money Podcast?https://www.karllillrud.com/

Or https://drive.google.com/drive/u/0/folders/1-F1mVIIpFLfOQ1pePCI3GTKJT0v41yT_

Let him know that you are a listener of my show. 

Book recommendation

https://www.amazon.com/dp/B08DJ8FP94?tag=&linkCode=osi&th=1&psc=1


https://www.amazon.com/Salmon-Fishing-Yemen-Paul-Torday-ebook/dp/B003K16P50/ref=sr_1_1?dchild=1&keywords=salmon+fishing+in+yemen&qid=1597900130&s=digital-text&sr=1-1

Follow Karl 

https://www.linkedin.com/in/karllillrud/

If you enjoyed this episode then please subscribe, I will be interviewing other successful founders and investors to provide you a shortcut to success.

Karl Lillrud: [00:00:00] I would say that, again, it's all about sales sadly, because, for any founder, that's not what you want to hear.

[00:00:07] Almost any founder. Anyhow. it's all about customer acquisition and your customer acquisition model and how you can build a viral customer acquisition model. Because if you think that your company is gonna, explode just as a result of Facebook ads,

[00:00:23]Because understanding that all I need to do is to build a product and then I just need to buy tons of Facebook ads. And then I won't be super successful, but someone needs to pay for those Facebook ads. And you will quite soon see that even though they don't  cost much per. Per presentation.

[00:00:42] It's going to be a lot of presentations before someone actually clicks through the funnel and becomes a paying customer. 

[00:00:52]Sam Kamani: [00:00:52] Welcome to another episode of one money, got money podcast with Sam Kamani in today's episode, 

[00:00:59] I'm interviewing Karl Lillrud.

[00:01:02] he is a founder investor, mentor, and author of hacking your destiny. In this episode, Carl is going to give up a few copies of his books. So listen on all the details are later in the show. 

[00:01:17]Karl has extensive experience of working with startups and scaling startups. So let's listen more from him.  

[00:01:25] welcome to the show. Karl first of all, what are you working on these days? 

[00:01:32]Karl Lillrud: [00:01:32] I'm working on, on several things as, as I I'm a multi entrepreneur and I have always been involved in several businesses at the same time.

[00:01:42]so I'm helping a couple of, companies to scale faster, which is. My so-called normal day job, helping organizations to solve difficult situations, or just to scale up faster, some things similar to what you are actually working on with, as a consultant and, and, apart from that, I'm also as just like you writing on the, on books.

[00:02:09] And I just published my latest book, hacking your destiny. and I'm, I'm, I'm involved in, in quite many projects just now, and these projects might be successful, but it's too early to say. and, also trying to help the world in this difficult situation where the crone are pandemic and, and, figuring out.

[00:02:37] How we can make better use of, of the current state, because it's not all bad. There's actually many good things connected to the situation that we are all caught up in. especially the way that organizations now see that we don't need to be in the office. 

[00:03:00] Sam Kamani: [00:03:00] Exactly on it 

[00:03:02] Karl Lillrud: [00:03:02] too. Yeah. I have a fiscal meeting.

[00:03:04] We can actually be quite productive from anywhere. if that is our home or if we choose to live somewhere else for awhile and try serve live in another country, we can still work for the same employer. 

[00:03:19] Sam Kamani: [00:03:19] Absolutely a hundred percent you say that it's like more and more organizations have realized that they have to be prepared to move online.

[00:03:29] Cause I mean, you know, overnight everyone wants digital transformation and they've realized that it is. It is either that, or they go extinct. They, everyone knew that it is coming just that everyone was trying to, you know, kick the can down the road that, Oh yeah, someone else will, the next director will come and deal with it.

[00:03:48] But now everyone had to because of COVID and I mean, it's just moving us into the next section kind of thing.  So, yeah, I would love to know a bit more about your journey. How did you get started or how did you end up doing all these interesting things? Yeah. 

[00:04:04] Karl Lillrud: [00:04:04] So it all started with me being 16 back in 1996.

[00:04:09] And, as, as I was very into computers, I got an opportunity to help, small companies where their IP needs. so that's where I started my first company when I was 16. And I realized that, I had quite much to give, and there was, clients out there that was prepared to pay for the services that I can provide.

[00:04:35]and then it's evolved gradually, over time of course, to meet doing, so many things over quite short period of time. So I learned. More than most people in, in my line of business about how to do these things, which resulted in, in that I started to educate people as a public speaker about how to scale your business faster and how to make better use of eCommerce and online channels and so 

[00:05:08] Sam Kamani: [00:05:08] on.

[00:05:09] Karl Lillrud: [00:05:09] And that eventually led to me starting to write more on my books and, And also to do the private mentor sessions, which I find really, really fun because it's so rewarding for both sides, not only for the adults, but also for the mentors. 

[00:05:30] Sam Kamani: [00:05:30] Absolutely. Yeah. Yeah. I also mentor at few different organizations and, and just, it is a lot of fun.

[00:05:38] So what type of people do you mentor or  come to you for mentorship? 

[00:05:44] Karl Lillrud: [00:05:44] It's mostly people that, that either want to become entrepreneurs or are just starting out or it's people that feel that they are stuck in, in the daily routine, sort of like, they feel that they want something more, but they can concretely figure out how or where to start because they are so, They're so blinded by the daily routines.

[00:06:12] Sam Kamani: [00:06:12] Yeah. Very, very true. yeah, I was looking at your, latest book that you also mentioned earlier. How did that come about ? 

[00:06:23] Karl Lillrud: [00:06:23] Yeah, that's a very long story, but I'll try to, it started with, with me. Being in a state where, where our daughter was one, and, I, I didn't want to work as much as I used to for as long as she was, just born and be there as a father.

[00:06:44]but obviously my mind was spinning, like always, but I try to block out all these ideas and eventually I started to think about where the ideas came from and the why I was always running in these different directions. And that became like, like. As sort of a diary almost where I started to ask questions to myself and trying to figure out the answers to why I was operating the way I did, why I was always trying to find other routes to a, or already existing routines and so on.

[00:07:25]and I realized that there's so much experience, that I have to share. So I started to write down, write it down as a book. And eventually after many years of work with a book, I chose to publish it. And, I written it in a way that is not. The normal way that you would write the book because I always like to reinvent the wheel and see what we, if we can do it better, it doesn't mean that I always do it better, but I'm always trying to do it better, 

[00:07:57] Sam Kamani: [00:07:57] but yeah, you are innovating.

[00:07:58]That's great. 

[00:08:00] Karl Lillrud: [00:08:00] So that's where it all started and, and it's just out and, I'm just looking forward to, to see what, What did the readers think about it? 

[00:08:09] Sam Kamani: [00:08:09] Yep. Can you tell a bit about the content it's called hacking your destiny? That's right. 

[00:08:16] Karl Lillrud: [00:08:16] Yeah, exactly. Hacking your 

[00:08:20] Sam Kamani: [00:08:20] destiny. 

[00:08:22] Karl Lillrud: [00:08:22] That idea , is, not to get caught up in the daily routines.

[00:08:26]of course it's very important to have routines because they will make many things easier. But it's also really important too, to not only to have routines, so actually open up for creativity and open up for inspiration , from things outside of their routines. So whenever I take off a, an example or a, or a question or a problem, And then I'll break that situation down and explain it so that the reader can understand the situation that I'm explaining in detail.

[00:09:03] Then I follow up with something that I call a glue or an exercise, and  that is transforming the situation into the reader's own situation. And then we do together, An explanatory exercise, sort of where the reader can actually transform the situation into their own, making that into a memory, instead of just something that they have tried to memorize, which is a big difference in how your brain operates.

[00:09:34] Sam Kamani: [00:09:34] Yeah. 

[00:09:35]Karl Lillrud: [00:09:35] and by doing so, as, as I mentioned, I call them the glue. so each of these separation of chapters are called glues. I glue everything together into a solid piece of, of, equipment or tools that you can use for whatever situation you might be in, in your life. 

[00:09:55]Sam Kamani: [00:09:55] very 

[00:09:55] Karl Lillrud: [00:09:55] cool. Like a Swiss army knife.

[00:09:58] Yep. 

[00:09:58] Sam Kamani: [00:09:58] Yep. So it is not only for, say business as such or it's normally not only for e-commerce it's it's got a much wider appeal than that. 

[00:10:08] Karl Lillrud: [00:10:08] Yeah. Yeah, definitely. it's a book that is for the person that are ready to. To take a look at their life basically. And try to see if, if there might be something else that they would like to achieve doesn't mean that it's pushing you in direction.

[00:10:25] It's it opens up your eyes. It's like, yeah. Having a, the need for glasses. 

[00:10:32] Sam Kamani: [00:10:32] Yeah. 

[00:10:34] Karl Lillrud: [00:10:34] And don't realize that you need to put those glasses on to actually see properly. 

[00:10:39] Sam Kamani: [00:10:39] Yeah. Yeah. So is that what the barcode on that cover? What does that signal, or is it a barcode? It looks like that on the cover of your book.

[00:10:50] Karl Lillrud: [00:10:50] Yeah. It is a barcode. And in the barcode, there's actually two hidden messages. 

[00:10:55] Sam Kamani: [00:10:55] Yes. 

[00:10:57] Karl Lillrud: [00:10:57] Yes. So there's one, message that you can read if, if you just, look from a different, from a distance. 

[00:11:03] Sam Kamani: [00:11:03] Yeah. I seen it from very close. Yeah. Yeah. 

[00:11:08] Karl Lillrud: [00:11:08] And then there's another hidden message that you might find as well. So, so it's very much about the hidden messages in life.

[00:11:16] There's always so many things that are hidden that, that we don't see because we are blinded by the now the situation that we are right here right now. 

[00:11:28]Sam Kamani: [00:11:28] that is great. I'll definitely check it out. going back into your. Your professional career and, and working with, I know you've worked with lots of different, founders and startups and you have them scale and all that.

[00:11:43]have you ever invested in any of those startups yourself? 

[00:11:50] Karl Lillrud: [00:11:50] Yes. Every time. 

[00:11:53] Sam Kamani: [00:11:53] Oh, every time. So you only work with the people you believe in. So what makes you, you know, 

[00:11:59] Karl Lillrud: [00:11:59] sorry, just to, to explain that every time I'm investing in the companies that I believe in and that I am getting involved in, but in some patients I'm also, hired as a consultant and then I'm not investing.

[00:12:13] So like for example, I was, I was working with H and M and with Spotify, Right. Between investing in those companies. It's a whole nother level. 

[00:12:23] Sam Kamani: [00:12:23] Yes, absolutely. Absolutely. That is a different ball game. so yeah. So when you do invest in a say, Startup, what do you look for in,  or is it the founder, the team or 

[00:12:36]  invest in. 

[00:12:40]Karl Lillrud: [00:12:40] at first, it's really important to understand, the, the go to market strategy and not just go to market, but I'd say go to  then go to sales and the market, like anyone can launch a product, but to get that product known to the general public that's 

[00:12:58] Sam Kamani: [00:12:58] that's the 

[00:12:58] Karl Lillrud: [00:12:58] big guy.

[00:13:00] Sam Kamani: [00:13:00] Yeah. 

[00:13:01]Karl Lillrud: [00:13:01] So the, the old statement build it and they will come doesn't really exist, especially nowadays,  maybe back in the day. So it was a possibility, you know, if you open up the store on the corner, but, but today we're not thinking about those old models. We're thinking about how we can change the world with smart technology and.

[00:13:24] If no one knows about this smart technology , then you have failed. Even though you have solved, like the greatest problem in the world, maybe. 

[00:13:30] Sam Kamani: [00:13:30] Absolutely. I cannot agree more. Yeah. And once again, it comes down to like product driven growth and also, you know, you have to understand how you get engagement.

[00:13:43] So very, very true. So that would be the first thing you would look at is before investing in a company is, What is their go to market strategy? How are they going to get users or customers, or just engagement for their product? so yeah, very good point. 

[00:14:03] Karl Lillrud: [00:14:03] And, and then after that, of course always look at the team and the team's spirits.

[00:14:09] Yep. Is the team that are building a company to make money, or is it a team that believes in solving the problem that they are trying to solve? 

[00:14:19] Sam Kamani: [00:14:19] Yeah, 

[00:14:20] Karl Lillrud: [00:14:20] two totally different things. It's not wrong to try to make money, but if, if your only intention is to build something that you can make money on, then you will focus.

[00:14:31] You will be focusing too much on the hours that you put in and you will not be up for the challenge or putting in extra hours. 

[00:14:41] Sam Kamani: [00:14:41] And so that's what you mean by team spirit or. 

[00:14:46] Karl Lillrud: [00:14:46] No, the team spirit is more like the, how, how good the feeling is between the different team members and if they are aligned in terms of a goal and, and ideas, that's grown along the road, because there's, there will be so many things that they have not thought of from the beginning.

[00:15:09]and they both agree. On these new ideas, so new questions and new problems that they might solve them. That's going to be a problem down the line. 

[00:15:19] Sam Kamani: [00:15:19] Yep. Yep. That's very true. do you also, I know you do consulting, but do you take any other role in any of the startups as a, I dunno as a director board member?

[00:15:32] Karl Lillrud: [00:15:32] Yeah. Board member and advisor. 

[00:15:35]Sam Kamani: [00:15:35] That's great. That's good to know. if you know, A lot of my listeners, our founders, and most of my connections are founders and a lot of them are an early stage. what is the advice you would like to give to early stage founders who are just starting out?

[00:15:52] They have an amazing idea. They're just starting to build their MVP or maybe they have their MVP ready. what advice do you have for them? just. For nontechnical founders, MVP being the minimum viable product. 

[00:16:11]Karl Lillrud: [00:16:11] I would say that, again, it's all about sales sadly, because, for any founder, that's not what you want to hear.

[00:16:18] Almost any founder. Anyhow. it's all about customer acquisition and your customer acquisition model and how you can build a viral customer acquisition model. Because if you think that your company is gonna, explode just as a result of Facebook ads,

[00:16:40] Sam Kamani: [00:16:40] Yes. Yes. 

[00:16:42] Karl Lillrud: [00:16:42] Because understanding that all I need to do is to build a product and then I just need to buy tons of Facebook ads. And then I won't be super successful, but someone needs to pay for those Facebook ads. And you will quite soon see that even though they don't coach and cost much per. Per presentation.

[00:17:02] It's going to be a lot of presentations before someone actually clicks through the funnel and becomes a paying customer. 

[00:17:12] Sam Kamani: [00:17:12] Absolutely. You know, after you show the ad to a thousand people, maybe one like an after thousand such people have clicked, maybe one will buy or become a user. So that is an. Yeah. I mean that, that's what the stats that a lot of people do end up getting some even worse than that.

[00:17:31] You won't believe it, but that is the message people need to, to hear, I guess. unfortunately, yeah. Mark Zuckerberg, won't be happy to hear the message that you just said. no, that, that is very, very true. The only. Orson becoming rich is Google and Facebook with that strategy. and, and it's, it's not sustainable.

[00:18:00] You have to have, you have to solve problems. You have to build things that yeah. As you said, that do become viral in, in their nature . So very, very good advice. Have you, helped startups raise money or as a part of a startup? Have you gone out there , and done a funding round 

[00:18:22] Karl Lillrud: [00:18:22] yeah, absolutely. I just, before the Krone, we actually launched something called synergy invest, which is, an investment platform for, for startups. which was both mentoring and training and, sort of like, the dragon then situation where you in the end actually will meet with investors and, and raise the money that you need.

[00:18:44]but as a result of, the Corona lockdown here in Spain, we couldn't continue that operation. but, you never know, we might say re refuel that engine and started all over 

[00:18:57] Sam Kamani: [00:18:57] again. Yeah. Please let me know when you do, and if you're ever looking for founders, I, yeah. People ask me all the time. So that's, that's pretty much how I started with this, with this podcast.

[00:19:12] And that is because I, in my field of work every day, I talk with three or four new founders that it's like, even today, I'm just like half an hour zoom meeting somewhere with someone in the world. And this was. Is used to be the common thing that, you know, how do you start your funding journey, ?

[00:19:32] Where do you go? It's like for someone who's not an entrepreneur are not being in this ecosystem. They, they just don't know how to take that first step. And I think people like you are doing a great job at things like the. Program that you said, helping people get in front of the investors and all that.

[00:19:53] So 

[00:19:55] Karl Lillrud: [00:19:55] it is difficult. It's very difficult, especially for the people that are brand new into this, this world of entrepreneurship and startups, very difficult. And,  they have probably read in the news about the overnight success companies and think that that is, and as they started building their idea and their product and their offering, they realized that, actually most startups, do not become that successful and many will have to close down before they even launched their product.

[00:20:31] And that will. Put anyone down. I mean, it's, it's not, it's not motivating to hear those things. but if you believe in your product and you believe that you have found a way to attract the customers, then there's a great chance that you can make something big, but always try to think about the scalability or localization and personalization.

[00:20:59] So either you want to take over the world or you will solve one particular problem. Very, very, perfectly done. And just focus on that very small niche. A hundred 

[00:21:12] Sam Kamani: [00:21:12] percent cannot. Yes. Cannot agree more once a game. 

[00:21:15] Karl Lillrud: [00:21:15] One example. I'm actually working on a. a startup for, for self publishing authors, just like 

[00:21:26] Sam Kamani: [00:21:26] me.

[00:21:27] Karl Lillrud: [00:21:27] And the idea is that, one of the most valuable things for me is not to sell a book it's to know who buys the book. Yeah. So it's more, it's more valuable for me to know who actually read and buy my books and who actually buys the book or, eh, in comparison to the income I make from the books, because I have so much more to give.

[00:21:55] I have other books, I have mentor sessions, I have consultancy work and so on and so on. So I'm. just to give an idea to all the listeners about a niche solution for authors, I have built a platform where you can sell your book and the book is then sold to your customer without your interaction whatsoever, just like with Amazon, but you own the customer information.

[00:22:25] Sam Kamani: [00:22:25] That is going to be, that is massive. And, you know, that's the reason why the success of whether it's big commerce or Shopify or any of these platforms, they are worth so much like, which is Canada's highest valued company by market cap. It is Shopify then. Yeah. The the reason is because Shopify allows small merchants retailers to retain the customer data and information, whereas Amazon, it does not like there was a, like a New Zealand startup or KB startup.

[00:23:03] That's now based in U S they're called Allbirds. They made choose like it's multi billion within three years, it was over a billion dollars worth. they make. like Marino shoe shoes. And they listed initially on Amazon, Amazon got the data and immediately Amazon had Amazon basics replica of that, their shoe that looked just like that.

[00:23:29]and anyone who is searched for, for that type of a shoe, they went from number one result in Amazon to number 34 or something. So Amazon does this over and over again, you are selling. Like say batteries it's, Eveready or energize that or whatever. And then you ask Alexa to order, and then I will send you Amazon prime.

[00:23:52] You know, it's not going to you energize it or, or any other brand. And. So that's why, as soon as you go on Amazon, it's a short boost, but long term, it is a, it is a loss pretty much going to have a copy. 

[00:24:09] Karl Lillrud: [00:24:09] Of course, Amazon analyze the data. So they see what product sells the most. And then they see, okay, there's a business opportunity here because we already have the customer base.

[00:24:18] So let's just do a replica. 

[00:24:19] Sam Kamani: [00:24:19] Yeah. And then exactly know who last time bought that, you know? And so the next time they will not be shown your product. They will be shown the Amazon basics or Amazon prime, whatever default they have their own brand. 

[00:24:35] Karl Lillrud: [00:24:35] Yeah. So in your Campbell, Amazon is, non, non focusing, while it's Shopify is more focusing.

[00:24:44] And what I'm offering is a, is a really, really niche focus where the only thing is for self published authors who want to sell their books. 

[00:24:55] Sam Kamani: [00:24:55] Yeah. Yeah, that is a very good niche because a lot of, authors in, especially in the nonfiction, and even so infection that a lot of them make their first book free because it is like, You can say like a lead magnet or whatever we call it.

[00:25:14] Yeah. Fiction writers that I do a series of three, they give the first book free. Right? So people had to read to see what happens in the story, but then they know who is really buying who their audiences. And for a lot of coaches, mentors, consultants, nonfiction book is to build their brand, to know who it is.

[00:25:34] And then they can be later on sold to a conference or whatever. Yeah,

[00:25:44] Karl Lillrud: [00:25:44] whatever you do, you don't want to have a pile of books in your garage. You're always wanting to have a print on demand and you always want to have a packing shipping, handling. So you want to automate everything so that you can do the things that you want to focus on next. 

[00:26:03] Sam Kamani: [00:26:03] Yeah, you had to automate the, you are a hundred percent, right.

[00:26:07] And I mean, it's all print on demand. Those are gone where you have a garage full of books and then it's depressing. One is buying it. You have to keep looking at them. Yeah. But 

[00:26:19] Karl Lillrud: [00:26:19] it's also funny because the old print industry, yes. Non print on demand, they're still operating that way. Like if talking to a company that, are interested in, in, publishing my book, they say, okay, we're interested in publishing your book, but we want to print 300 copies.

[00:26:39] And, for that, do you have to pay like you are selling my book and you want me to pay you guys to sell my book? I, I don't agree with that business model. Yup. 

[00:26:51]Sam Kamani: [00:26:51] Very true. Before we finish, I have this three quick fire questions. One of that is, is there a book that you are reading currently?

[00:27:03]Karl Lillrud: [00:27:03] For once I actually say no, I normally always read a couple of books. Oh, actually I'm, I'm reading one book. it's a salmon fishing Yemen. 

[00:27:14] Sam Kamani: [00:27:14] Oh yeah. Yeah. If there's a movie made on that. 

[00:27:19] Karl Lillrud: [00:27:19] Yeah, I'm I haven't seen the movie, but, the book is amazing. It's so beautifully written and it's so much fun for any entrepreneur.

[00:27:29] I very much recommend this book. it's not what you expect. and it's really about, solving,  the. As, some people might look at an entrepreneur, whether you're trying to solve a problem, they are in this book trying to solving,  trying to solve an idiotic problem, like living the 

[00:27:54] Sam Kamani: [00:27:54] so of course, 

[00:27:55] Karl Lillrud: [00:27:55] but it's beautiful.

[00:27:57] Yeah. It's, it's really a fun book to read. 

[00:28:02] Sam Kamani: [00:28:02] I'll have to, yeah, I'll have to check it out a second. Is there a podcast that you listened to? 

[00:28:09]Karl Lillrud: [00:28:09] no, I don't follow one podcast. I follow different topics. So when I want to, when there's a particular topic, then I go and I listen to a bunch of podcasts on those topics specifically instead of just following one podcast.

[00:28:28] Sam Kamani: [00:28:28] Yup. That's great. And. If you had unlimited dime and money, what product would you build? 

[00:28:39] Karl Lillrud: [00:28:39] I wouldn't build a product that would enable everyone to, increase their, appreciation or their personal life. I don't know what product that is, but something that would, increase your self esteem and your own value towards yourself.

[00:28:57] That 

[00:28:57] Sam Kamani: [00:28:57] sounds absolutely amazing. I kind of want for you to build that. 

[00:29:03] Karl Lillrud: [00:29:03] Yeah. So let's see what that is. Yeah. But, but definitely I think that's, something that the world needs, and it's something that, all these social media platforms are lacking because they are only building on, the dopamine effect in your brain and it's, it's a short term reward.

[00:29:24] And if we look back at when, like, if we look back a hundred years ago, we never worked for short term rewards. We always worked for the longterm rewards as we were going on a field or fishing for a fish or something, it took time. And in that. We built our own self esteem and our own reward system. and I think that's something that we really need to find back to a way to get back to.

[00:29:57] Sam Kamani: [00:29:57] Yeah, very, very true.  now finally, how do people get in contact with you? 

[00:30:06] Karl Lillrud: [00:30:06] The easiest way is to go to LinkedIn or to my personal website, which is called KarlLillrud K A R L l I L L R U d.com. So my full name and the same thing on LinkedIn, there is only me with that name.  

[00:30:25] Sam Kamani: [00:30:25] That's great.  Thank you so much for your time Karl. I will put all these links and few more, even to your book on Amazon , and anywhere else, all your links in the description, wherever this goes on. Any platform that. Anyone is listening too. 

[00:30:44] Karl Lillrud: [00:30:44] So 

[00:30:45] Sam Kamani: [00:30:45] thank you. Thank you so much for that, 

[00:30:47] Karl Lillrud: [00:30:47] for your, for your listeners.

[00:30:49] I would be very happy to, to, give away some samples of the book. So you have, if they just go to my website and they, subscribe for, for the book, I will. Give away a couple of copies so they can enjoy. And, and I just want to hear what they think of it. Oh, 

[00:31:11] Sam Kamani: [00:31:11] that's great. So I will put the link to that.

[00:31:14]there, they can go and do that. So yes. Thank you so much. and I will, add more information for that later on after the show. Thank you so much. 

[00:31:25] Karl Lillrud: [00:31:25] Thank you.  

[00:31:26]Sam Kamani: [00:31:26] Thank you for listening to another episode of bond money, got money podcast that Sam come money. Now, if you're after one off cars, books, which is hacking your destiny, then I would recommend go to his website  dot com and go to his book. And over there, you can request a free copy and mentioned in the comments that. 

[00:31:52] You wanted to request, you heard about him on this podcast. He's going to get a few copies to some of my listeners. So mentioned that, leave a message for him or connect with him on LinkedIn and send him a message. And I'm sure he will organize a free copy for you. If you are a genuine rated and if you are really interested. So thanks again for listening to another episode. if you haven't subscribed i would highly recommend that you subscribe and share this podcast with one friend today thank you

[00:32:25]