Want Money Got Money with Sam Kamani

22: How to compete in a crowded niche with Monster VoIP founder - Collin Mitchell

October 01, 2020 Sam Kamani, Collin Mitchell
Want Money Got Money with Sam Kamani
22: How to compete in a crowded niche with Monster VoIP founder - Collin Mitchell
Chapters
Want Money Got Money with Sam Kamani
22: How to compete in a crowded niche with Monster VoIP founder - Collin Mitchell
Oct 01, 2020
Sam Kamani, Collin Mitchell

My guest today is the Founder and Chief Revenue Officer of Monster VoIP.

Monster VoIP is a Los Angeles based VoIP service provider. 

A lot of our conversation revolves around sales. Because Collin is a natural when it comes to sales. He provides excellent advice when it comes to sales in general. 

Here are a few other things that we discuss on the podcast

  • Collin’s journey of becoming an entrepreneur,
  • What challenges a VoIP company faces.
  • How to do marketing and sales for a VoIP and an IT company.
  • Starting a podcast
  • Advice on marketing for B2B software company.

Book recommendation:-

The 30 Day Startup - https://www.amazon.com/30-Day-Startup-Create-Successful-ebook/dp/B07PPC2TGT 

Podcast recommendation:-

Original Story

Startup Hustle

Entrepreneurs on Fire

Connect with Collin Mitchell:-

https://www.linkedin.com/in/collin-mitchell-mv/ 

Find out more about Monster VoIP

https://monstervoip.com

If you enjoyed this episode then please subscribe, I will be interviewing other successful founders and investors to provide you a shortcut to success.

Follow instagram:- https://www.instagram.com/wantmoneygotmoney/

Show Notes Transcript

My guest today is the Founder and Chief Revenue Officer of Monster VoIP.

Monster VoIP is a Los Angeles based VoIP service provider. 

A lot of our conversation revolves around sales. Because Collin is a natural when it comes to sales. He provides excellent advice when it comes to sales in general. 

Here are a few other things that we discuss on the podcast

  • Collin’s journey of becoming an entrepreneur,
  • What challenges a VoIP company faces.
  • How to do marketing and sales for a VoIP and an IT company.
  • Starting a podcast
  • Advice on marketing for B2B software company.

Book recommendation:-

The 30 Day Startup - https://www.amazon.com/30-Day-Startup-Create-Successful-ebook/dp/B07PPC2TGT 

Podcast recommendation:-

Original Story

Startup Hustle

Entrepreneurs on Fire

Connect with Collin Mitchell:-

https://www.linkedin.com/in/collin-mitchell-mv/ 

Find out more about Monster VoIP

https://monstervoip.com

If you enjoyed this episode then please subscribe, I will be interviewing other successful founders and investors to provide you a shortcut to success.

Follow instagram:- https://www.instagram.com/wantmoneygotmoney/

Collin Mitchell: [00:00:00] Yeah, I would say start with the low cost, the low cost. Things that you can do, right? Whether that's hiring an SDR, uh, or even outsourcing it, you know, somebody that's going to generate leads for you via the phone.

[00:00:16] Um, and also using cold email, um, LinkedIn and things like that that are super low cost because you really need to nail your messaging down. A lot of people think, Oh, I can just turn ads on. And if your messaging is not resonating with your ideal customer or it's not converting, right. You're spending a lot of money on ads before you really perfected that messaging or what's going to convert or what's going to resonate.

[00:00:46] So do the low cost channels like. The phone, email, LinkedIn, social media, use those channels to really craft your messaging. See what works. And once those start converting, well, then you can put some fire on it or some gasoline on it by turning on some ads. 

[00:01:06]Hello, dreamers and action takers. Welcome to another episode of one money. Got money. Podcast. I'm your host, Sam Kamani. And my today's guest is Colin Mitchell. Now Colin is the founder and chief revenue officer of monster VoIP. 

[00:01:24] Sam Kamani: [00:01:24] so  Collin, welcome to the show. It's great to have you here. I'm so excited. I will love your background. You've done so many different things. I've been an entrepreneur multiple times. You've started multiple companies,  

[00:01:37] Collin Mitchell: [00:01:37] yeah.

[00:01:38] Sam, thanks so much for having me on the show. So, um, like you said, you know, I've been involved in various different businesses. My first business, I started, uh, jeez, almost, uh, I guess about eight years, years to go with my wife. We started that in our one bedroom apartment in bootstrap, too, 2 million bucks in about a two bill strapped to 5 million bucks in about 26 months.

[00:02:00] Yeah. And so from there, you know, I've been into different things. I ran a small marketing agency and see, um, the thing that takes up most of my time now is I run a voiceover IP and unified communications company. Um, so we help companies improve their communication tools and we typically save them anywhere from 30 to 50% off their telecom bill in the process.

[00:02:21] Um, and then my newest project that I I'm super passionate about is something I started with my good friend, Christopher Decker, um, and it's company called sales cash, sales, cats.co. And what we do is we help people start manage and grow podcasts. 

[00:02:38] Sam Kamani: [00:02:38] Amazing. So many questions about that later. Um, so what were you doing before, when you started this company with your wife?

[00:02:50] Um, you know, when you're bootstrapping that, what were you doing before that? How did you make that transition to entrepreneurship? 

[00:02:57] Collin Mitchell: [00:02:57] Yeah, sure. So, um, you know, I was. I got my first job and really I'm very passionate about sales. Sales has been a big driver of every business that I've been involved with then.

[00:03:11] Um, and sales really lights me up. Sales is something that I enjoy doing. Um, you know, I even don't mind hopping on the phone and doing cold calling just for fun. Um, so some people cringe at the idea of cold calling, but, uh, uh, there's something about it that just keeps you humble. And I like that. Um, so, so yeah, so I got my first sales job and really worked my way up to the top there pretty quickly, um, was promised a managerial role.

[00:03:43] It didn't happen. So I left that company, did something very similar, uh, same industry. And took a VP of sales position. So there I was leading a team, driving sales, recruiting, learning more of the backend business side of things. And one day just realized, I think that I could do this on my own. And, uh, so my wife and I, uh, my wife and I did, we started that business and bootstrapped it to 5 million bucks.

[00:04:07] So, you know, we're a bit of a, it VAR. So we sell things like hardware. Um, office equipment supplies, things like that. And we kind of niched down more into the, uh, K through 12 education and government space. Um, but then industry was changing. Margins were getting thinner, more people were going online for a lot of these products.

[00:04:28] Um, so we had knew that we had to diversify. That business. Um, and what that means is we had to find a way to be less product centric and build more of a recurring revenue, get into more services. And frankly, we tried many different yeah. Services and a lot of them failed really bad had, um, you know, and.

[00:04:48] We eventually stumbled across voiceover IP as a service, selling that as a service. Initially we're selling somebody else's solution, but I knew that there was, it was a need because, you know, being a sales driven organization that highly relied on the phone, we had changed our provider. Five times in a two year period for different reasons, whether it was, you know, lack of support, dropped calls, you know, lack of mobility features or integrations or data.

[00:05:19] I mean, there was different reasons why we left different providers and none of them seem to really fit the bill and just give a great experience to the customer being us. And so that's how we really knew that there was a need for a different way in, uh, in this space. Uh, we initially started out selling somebody else's solution.

[00:05:37] Um, and then eventually realized that wasn't scalable and it became bigger than what we do. I thought it was going to be and started another business. 

[00:05:45] Sam Kamani: [00:05:45] Excellent. Um, because I know I have used different voiceover IP companies, uh, where, you know, doing call forwarding or so when I, when I was in us two years ago, um, I still had calls coming to the Australian and the New Zealand phone numbers.

[00:06:01] And so I needed all sorts of, so, you know, you go for a voice, um, type system and, and then now the vice versa, but calls coming from you as I'm Australia into New Zealand. So. Yeah. Um, but my experience hasn't been so good, but the company's been bad. We've got like events are, 

[00:06:23] Collin Mitchell: [00:06:23] or 

[00:06:23] Sam Kamani: [00:06:23] some other noise or just, you know, not more sort of, um, Sales or cold calls coming in.

[00:06:30] Once you are with the void and all sorts of issues we are having, um, that we aren't that satisfied with. So I completely understand, and I can relate with your experience. The question I have is that, you know, the, the, the whole space is so crowded. There are so many companies doing it. And a lot of them doing it as like, you know, the, as you said, like white label selling other people's solution, , how do you cut through all the noise?

[00:06:58] Collin Mitchell: [00:06:58] Yeah, that's a great question. So our whole offer is based on experience. So we like to call ourselves the happy phone company. All right. So the only way that we can compete in a super highly competitive space is by giving you better experience. Price matters. Yes. Features matter. Yes. But you know, frankly, we all have the same features.

[00:07:21] Nobody really has any aha feature that nobody else. Has, um, so it really comes down to quality and experience. Most of the customers that come from us from a lot of the big names that most people are familiar with, uh, is for one or two reasons, either quality, they're getting dropped calls all the time and they really are getting frustrated because they feel like they're losing business because of that.

[00:07:42] Or they're not getting treated right when they do meet. Help or support, um, um, you know, that might be sitting on hold for a long period of time. That might be, you know, wasting their time with a level one support tech. That's going to ask a bunch of series of questions and troubleshooting and stuff where entrepreneurs have better things to do than spin up.

[00:08:01] Sit on a support call for 60 or 90 minutes to then finally get escalated to level two, where somebody can solve their problem in five minutes. Yup. Very, 

[00:08:10] Sam Kamani: [00:08:10] very true. Um, makes sense. Makes sense. And so what is the number one channel for you guys to acquire customers at the moment? 

[00:08:21] Collin Mitchell: [00:08:21] Yeah, I mean, the number one challenge is really building our, uh, the strength of our brand.

[00:08:26] Right. Everybody's heard of the big names and a lot of people still haven't heard of us. We're not small, we're not a fly by night operation. Um, but we still don't have that national brand recognition. So we really rely on case studies and reviews and feedback from customers, feedback from customers on how we can be better, how we can improve, um, and, you know, leverage their feedback on us.

[00:08:48] Uh, and the reviews that they write to really just continue to go up market and scale our business. Yep. 

[00:08:55] Sam Kamani: [00:08:55] And, and what seems to work you would 

[00:08:57] Collin Mitchell: [00:08:57] say for, 

[00:08:59] Sam Kamani: [00:08:59] for the customers that you have a quiet, how do you get them when you get them? Do you just do like Facebook ads, YouTube ads, all that, or do you, 

[00:09:08] Collin Mitchell: [00:09:08] yeah, so we have outbound calling team, right?

[00:09:10] So we have SDRs that are doing a lot of outbound activity. Um, we do a lot of, uh, cold email marketing as well. Social media. LinkedIn is a huge lead generation source for us. Um, And content we write, you know, good high quality content, whether it's blogs, things like that, answering questions that we know people are looking for that convert well.

[00:09:35] Um, so we get a lot of inbound traffic. We get, uh, we ranked very well. We have a, a very talented, um, full time SEO engineer. Um, and then a lot of our strategy has shifted now towards our partners. So because of my connections from my prior business, I'm very connected in that. Office equipment space, the it VAR space, the MSP space, um, you know, these it companies that are already providing services to their customer.

[00:10:00] So we give them a very easy way to sell well, our solution to their customers, and they make a recurring commission from us for that. 

[00:10:08] Sam Kamani: [00:10:08] Fantastic. And I also saw on your LinkedIn profile and on your website and everywhere that you guys also have a, have a podcast. How did that start? 

[00:10:20] Collin Mitchell: [00:10:20] Yeah, that's a interesting story.

[00:10:22] So, uh, I went on a podcast for the first time, a friend of mine. Um, who's my co founder of sales cast. Uh, I went on his podcast. Uh, winning is an in studio. You know, most podcasts are virtual now, like what you and I are doing. Um, but this was in studio. I went to his studio in Irvine, California, um, interviewed, we talked a little bit about my entrepreneurial journey.

[00:10:46] We talked about, um, you know, I'm a father of three kids, so we talked a little bit about life work, balance, things like that. Um, and I had a great experience. So naturally my question to him was. How do I start a podcast? Um, and he says, I can help you with that. So, you know, he helped me start the podcast and, um, somebody who had a more established podcast pass came along and, you know, kind of burst my bubble because I had this idea that I was going to do maybe two episodes a month.

[00:11:17] You know, I was running three companies at the time, three young kids. And I just said, I think I can handle two episodes a month. And I think that's it. And he came along and he said, Oh, no. If you want to get listed in the iTunes new noteworthy podcasts, you have to do 20 podcasts and release them daily.

[00:11:40] And my jaw kind of dropped and I'm like, how am I going to do 20 episodes and release them daily? That seems like way too much more than I can handle. Uh, but I was up for the challenge. So I did it. Now, I don't know if it helped us pick up listeners. I don't know if we got listed in the new noteworthy at all.

[00:11:57] I don't know that. Um, but what it did is it got me into that rhythm of just being very consistent with the podcast. I ended up interviewing over 130 incredible people and about two and a half months built some amazing relationships, built a great community, um, and created a super efficient process for podcasting because.

[00:12:21] I didn't have a lot of time, so it had to be efficient. And so by the end of that, you know, Chris and I were talking and we're like, we've got to get this to more people. We want to make podcasting affordable for everybody. We don't want them to be, you know, Before that a lot of podcasting, there's a lot of courses out there they're very expensive.

[00:12:40] Um, there's free VI, you know, there's free courses, but you know, sometimes when it's free, you get what you pay for. Um, and a lot of the podcasting agencies. Yeah. There were very expensive. So your average account executive or SDR couldn't really afford that. Hire somebody for a totally done for you podcast.

[00:12:59] And we wanted to transform the way people do sales via podcasting, building real relationships with the right people. Um, so that's when we founded sales cast and now we're growing fast and you know, people love what we're doing for them. I mean, you know, you're doing a good job when people tell you, you should be charging us a lot more than you are.

[00:13:20] Sam Kamani: [00:13:20] Yeah. I do know, I do know lots of competitors for sales cost in this space. And I do know the pricing it's it is quite if it's an agency, they are going to charge you an arm and a leg, then that is just the reality. Looking back, I'm looking back at your intrepreneurship journey.

[00:13:39] What would you do differently now knowing that everything, you know, what advice would you have for a younger Collin? 

[00:13:47] Collin Mitchell: [00:13:47] That's that's a great question. And I'm going to say 

[00:13:50] Sam Kamani: [00:13:50] nothing. 

[00:13:52] Collin Mitchell: [00:13:52] Yeah. Now, not that I have done everything perfect, because that is definitely not the reason for that answer. Um, but sometimes you have to make money stakes to really learn it's the experiences that right.

[00:14:06] Make you who you are, you know, in a perfect example of that is. You know, I didn't have the easiest upbringing as a kid. My father wasn't around. I was raised by a single mom with three brothers who had to work. And, you know, I got into a little bit of trouble as a kid, but there's a lot. Yeah. Lot of things that gave me the grit and resilience that I have to be the person that I am today.

[00:14:27] So I don't regret any of those experiences, just like through my entrepreneur journey. I don't regret any of the mistakes that I made because they gave me the needed experience to take me to the next level of that journey. Yep. Yep. So, so to answer your question fully, you know, the entrepreneur that's maybe early on or thinking about starting, it's just get started.

[00:14:52] Nothing. You're not going to have the perfect plan. There's never going to be the perfect time. Just get started. And you'll be able to improve and adapt and get better and improve on the things that maybe you're weak at or realize that's maybe somewhere that you need to hire somebody. Um, you know, if you're just stuck in that thinking planning mode, that's not the best place to be.

[00:15:15] Just get started and improve. 

[00:15:17] Sam Kamani: [00:15:17] Yeah. A hundred percent cannot agree more. It's just like, you know, if you are still waiting to get your podcast perfect. You would not have a podcast now, so, or any of the companies that you own. 

[00:15:32] Collin Mitchell: [00:15:32] Oh yeah. And even like, just to kind of on, on the topic of podcasting, right? A lot of people get stuck on the name.

[00:15:39] What should I name my podcasts? And they really get caught up on thinking that they need to have the perfect name for the podcast. And what happens is they just don't get started because they never find the perfect name. What we tell people is like, what's the best name we can come up with today so that we can get started.

[00:15:56] Cause you know what? You can always change the name. Executive always change the name. Yeah. 

[00:16:03] Sam Kamani: [00:16:03] So it's, um, it's like, you know, for, even for my podcast, um, I took probably maybe half an hour to come up with the name and I don't, I don't mind, I didn't get, I just wanted to get started once I decided, um, and I did not want to waste any more years because the, the right time to start a podcast was probably.

[00:16:24] 10 years ago, the second best time is right now. So, so it's like I could waste and waste as much time as I want, but it's not going to help me. There could be people out there listening to it and benefiting from it. The longer I take they'll miss out. Um, Also it's like, I have seen that whenever entrepreneurs are inexperienced, they spend so much time and energy on building the right logo and doing things like that.

[00:16:53] It's like they spend, you know, sometimes two weeks or a month on building getting

[00:17:00] Collin Mitchell: [00:17:00] and at the end they have a beautiful logo, but no business. 

[00:17:04] Sam Kamani: [00:17:04] No, exactly. If you said no product, no customers it's limitless, but yeah. 

[00:17:10] Collin Mitchell: [00:17:10] What a fantastic logo. 

[00:17:12] Sam Kamani: [00:17:12] Yeah. That no one will ever get to see, 

[00:17:16] Collin Mitchell: [00:17:16] but 

[00:17:16] Sam Kamani: [00:17:16] that's, that's just the world that we're in. Um, and you have so much experience for digital marketing, with everything you have done, and you have had so much success in acquiring users, our customers, um, if someone is starting out now, um, let's take.

[00:17:35] Two different examples. One is a SAS product startup. What advice would you have for a SAS product founder or a marketing manager? How should they promote it? 

[00:17:48] Collin Mitchell: [00:17:48] Yeah, I would say start with the low cost, the low cost. Things that you can do, right? Whether that's hiring an SDR, uh, or even outsourcing it, you know, somebody that's going to generate leads for you via the phone.

[00:18:05] Um, and also using cold email, um, LinkedIn and things like that that are super low cost because you really need to nail your messaging down. A lot of people think, Oh, I can just turn ads on. And if your messaging is not resonating with your ideal customer or it's not converting, right. You're spending a lot of money on ads before you really perfected that messaging or what's going to convert or what's going to resonate.

[00:18:35] So do the low cost channels like. The phone, email, LinkedIn, social media, use those channels to really craft your messaging. See what works. And once those start converting, well, then you can put some fire on it or some gasoline on it by turning on some ads. 

[00:18:55] Sam Kamani: [00:18:55] Okay. Excellent advice. What about fora e-commerce type startup fair people are selling real products, um, founders of selling real products somewhere online.

[00:19:06] What would any advice for them? 

[00:19:10] Collin Mitchell: [00:19:10] I mean, to be honest, I don't have a lot of experience in marketing e-commerce so I can't really. Comment on that accurately, but I think you could, Oh man. So much, 

[00:19:23] Sam Kamani: [00:19:23] so much. Yes. I'd have to come on your podcast for that. Mmm. Yeah, of course, of course. You know, you, you want to leverage, you want to leverage, you want to find, um, the people in your industry who have.

[00:19:38] That the followership already of your target audience of force thing is you need to know who is in the niche. You know, which niche you are going to sell to. You cannot be like, Oh, everyone's my customer. That just means that no one is your customer. Then you are starting. You had to pick a, pick a niche.

[00:19:57] You have to niche down. If you can identify that. Okay. I'm a 35 year old mom living in, in. Suburbs is my sort of customer then. Okay. Who do they follow? Who, what, what activities are there, where is their attention at? And then you try and leverage those people who already have got attention that target audience, um, do some sort of a collaboration on content side, but that it is Instagram or other influencer sort of networks.

[00:20:26] Um, and, and go that way. That would be the, as you said, the lowest, um, Cost and the highest benefit or you will get the best ROI that they, I would say. Um, but then again, the whole industry changes. All the time. So you have to keep up too. You have to keep doing it. As you say, you cannot spend too much time thinking you have to keep doing because only doing well.

[00:20:52]So what's, what's next? What's your plan? What does. Um, what do you, what's your plan for the next few years? 

[00:20:59] Collin Mitchell: [00:20:59] Yeah, I mean, we're going to keep, uh, we're going to keep growing the partner network for monster voice and, uh, and we're going to continue to scale sales casts, you know, helping people tell their story, helping them tell other people's stories and really transform the way that people.

[00:21:15] Do sales via podcasting. You know, I think podcasting is a great way to build the right relationship with the right people. Um, and you know, it's about really building, owning your list, building your list, and you know, it's not about having a big list. It's about having a quality list. 

[00:21:33] Sam Kamani: [00:21:33] Yup. Yup. Very, very true.

[00:21:35]you love sales and it is very rare to meet people who, who love it, but it is like probably the number one skill that any. Startup founder needs. Um, how did you get better at sales or, you know, what was the first thing you sold? 

[00:21:54] Collin Mitchell: [00:21:54] Yeah, so I sucked at sales when I started just like anything you start, but the more you practice, the better you get, um, and you make mistakes along the way, and hopefully you learn for them.

[00:22:06] Which helps you get better. And then always remaining open minded and being willing to learn from other people. Not a lot of salespeople get stuck in this. You know, they get a little bit of taste of success in sales or in business. And then they think that they then know at all, they're like the sales God, and nobody knows better than them.

[00:22:28] And their way is the only way that works. And that's just not true. You know, sales is a very dynamic. Skill. And, you know, there's a lot of people that do sales different ways and, you know, you can learn something from, from other people and being open minded is going to really help you improve your skill as a sales professional.

[00:22:51] Um, but the number one thing is always be. I always try to come from a place of always be helping, always be helping the customer improve their current state, always be helping them. So be honest, be authentic, you know, don't sell them something that they don't need just for the commission. Um, and if you don't believe that it's actually going to really help them and they're gonna benefit from it.

[00:23:16] And if you stick to that, the  sales will come. 

[00:23:20] Sam Kamani: [00:23:20] Excellent. Excellent advice. Nice. Um, that's is, that's why your bender on your LinkedIn also says always be helping. 

[00:23:30] Collin Mitchell: [00:23:30] Yes. A hundred percent. Yeah. They know. And that's not how I learned, you know, when I first learned it was always be closing, right? Yes. 

[00:23:36] Sam Kamani: [00:23:36] Yes. The ABC is the very famous, the AIBA attention interest and all that.

[00:23:43] Collin Mitchell: [00:23:43] Yeah. You know, my first, my first sales job, they gave me a phone and a list of names and a script. And it was like, you know, build rapport and then, you know, throw out an offer. If they say no, we'll throw out another offer and then change this. If they say no, change the subject and throw in another offer.

[00:24:00] So 

[00:24:01] Sam Kamani: [00:24:01] not so much of, um, empathy there and not asking 

[00:24:06] Collin Mitchell: [00:24:06] zero, zero, zero empathy. Yeah, zero empathy in that, in that script, for sure. 

[00:24:13] Sam Kamani: [00:24:13] Because I always thought that the best way is to 

[00:24:16] Collin Mitchell: [00:24:16] ask 

[00:24:16] Sam Kamani: [00:24:16] why and, and understand what customer needs so you can cater to their need. 

[00:24:24] Collin Mitchell: [00:24:24] Yeah. See, the problem is some people do ask that, but they really don't care.

[00:24:29] So it's like fake empathy. I'm asking you why. I'm asking you how I'm asking you these questions, just so I can get to my next question to close you. But when you really try to understand like deeper level stuff, like, okay, why is that important to you? How is that going to change your business? How is that going to affect you personally, personally, when you really understand the deeper reason behind the answers so much easier to help them.

[00:24:57] Sometimes they do need some help to get to that future desired state, which is. Then buying your product or service. Um, but when you help them realize why is it at a deeper level? It's easier to get there. A 

[00:25:10] Sam Kamani: [00:25:10] hundred percent. And I have seen that mistake. I'm sorry to put my 2 cents in, in, in also vet tech, startup founders.

[00:25:19] They do this all the time. So they have come up with an idea for say like a mobile app or a SAS product or something. And they love their idea. Of course, everyone loves their babies, you know, it's their baby. So, so when they go to validate their idea or their concept, They already have an objective in the mind.

[00:25:40] It's kind of like the ABC. They want to close that person to agreeing with what they are saying, what their idea is, even though they don't want the physical side. And even the surveys they create, everything is leading to the person on the other side saying, Oh yeah, it's a fantastic idea. Go and build it because that's what they want subconsciously.

[00:25:59] And so even when they ask. Okay. What what's their needs and why everything is leading to that. And it's not, but an open mind and not with a real general an interest to understand the customers real problems so that they can 

[00:26:14] Collin Mitchell: [00:26:14] solve real problems and get product market fit. So 

[00:26:17] Sam Kamani: [00:26:17] I see this all the time, even in.

[00:26:20] Other the founders who are not doing science, but just validating their idea at early stages. So, yeah. Yeah. Very, very true. So before we go, um, I have these three questions and first one is, is there a book that you're reading right now? 

[00:26:38] Collin Mitchell: [00:26:38] Well, uh, before we started recording, there was somebody who told me about a very interesting book.

[00:26:44] Uh, do you know what the name of that book might be? I think you have it. I think you have a book handy there somewhere. 

[00:26:52] Sam Kamani: [00:26:52] It is 30 day startup. 

[00:26:56] Collin Mitchell: [00:26:56] Yeah, I think that's the next book on my list. So I'm more of a, I'm more of an audio book guy. So I don't know if you have the audible version of your book, but 

[00:27:06] Sam Kamani: [00:27:06] that is on my to do list, to get all my books on audible as well.

[00:27:11] Um, And also start putting some of the content out from it on the podcast and just sharing on how to build a minimum viable product in the next 30 days. And also the rest half of the book that is devoted to how to acquire users for your tech startup or your tech product. Ooh, 

[00:27:31] Collin Mitchell: [00:27:31] 30 days. How does Whoa, 30 days.

[00:27:34] There's no, there's no sleeping schedule involved in that third day. 

[00:27:40] Sam Kamani: [00:27:40] This is a minimum viable product. So it does not have to be a full product. It's a bit like door dash, how door dash got started? You know, Nate just had a form, like a Google form type thing. And then people just ordered over that. And these guys, they just opened it in the Stanford area and because that's where they were going to school or university, and then they would just run out from their class and just.

[00:28:02] Go and buy the burger and deliver it to the nearest, this was many years. 

[00:28:07] Collin Mitchell: [00:28:07] Yeah. Yeah. 

[00:28:08] Sam Kamani: [00:28:08] And then that's sort of a solution work. It takes a day to build that sort of thing. A lot of the MVPs or minimum viable products are built sometimes even within a week. And the thing is, it's just a facade on the front and in the backend.

[00:28:23] You're either have a white label product or doing it, you're providing the service yourself or, or like as a manual way. Um, and once you have the customers, you have the community, then, you know, okay, cool. There is something here, let's go and build the algorithm and do the whole thing. So we don't have to do the manual work and it's more scalable.

[00:28:44] So that's what the, in a condensed form, the idea is second recommendations for a podcast. 

[00:28:52] Collin Mitchell: [00:28:52] Recommendations for podcasts. Oh, podcasts Alyssa's too. 

[00:28:55] Sam Kamani: [00:28:55] Yes. That, that he listened to, or, or that you like. 

[00:29:00] Collin Mitchell: [00:29:00] Uh, yeah, so my podcast, I have a one podcast monster chats, so I'm a big fan of that one. 

[00:29:07] Sam Kamani: [00:29:07] Fantastic. I'll check it.

[00:29:08] Actually. I found out 

[00:29:11] Collin Mitchell: [00:29:11] about it. Yeah. I mean the one that everybody knows of that I'm a fan of is entrepreneurs on fire, um, and also like a startup hustle and then, uh, original story, um, which is my cofounders podcast. So those are all great podcasts to check out. And I will be starting a new podcast soon as well, more focused on sales.

[00:29:35] Sam Kamani: [00:29:35] Okay. Oh, I'd love to check it out. What's original stories about, 

[00:29:40] Collin Mitchell: [00:29:40] yeah. So, uh, original story by sales cast. So Chris Decker is the cofounder of sales cast. Um, and he basically, the season that he's on right now is he's going out and interviewing other pod-casters, uh, learning about their journey of podcasting.

[00:29:57] Oh, 

[00:29:57] Sam Kamani: [00:29:57] fantastic. 

[00:29:58] Collin Mitchell: [00:29:58] Yeah, 

[00:29:59] Sam Kamani: [00:29:59] that's great. And, um, the last question is if you had unlimited time, money and resources, what would you build or what would you work on?

[00:30:13] Collin Mitchell: [00:30:13] If I had unlimited time, money and resources? What, what diet? Um, I probably would. Spend I don't, that's a tough question. That's a tough one. Um, I would travel more with my family, you know, run it. I would not stop working because I like working. Um, so I would. Start something new, maybe, um, you know, helping startups launch and, uh, maybe do some consulting that take a limited time and spend more time just traveling with my family.

[00:30:51] Sam Kamani: [00:30:51] Yeah. Excellent. Excellent.  what's stopping you from doing that now, apart from coverage. No, of course you cannot try. 

[00:30:58] Collin Mitchell: [00:30:58] Yeah. There's there's there's that? Yeah. And you know, my kids are still young, so they're just getting started in school and stuff like that. So, um, that is a great question. I will have to talk to my wife about that.

[00:31:12] Sam Kamani: [00:31:12] Yeah, because I run everything remotely and a lot of people do that. Like, you know, nomadic entrepreneurs. 

[00:31:19] Collin Mitchell: [00:31:19] Yeah, no, we do. I mean, our whole team is remote, so yeah. I mean, it has been that way for a long time, so 

[00:31:24] Sam Kamani: [00:31:24] yeah. So there's nothing stopping you 

[00:31:28] Collin Mitchell: [00:31:28] except for coffee. 

[00:31:30] Sam Kamani: [00:31:30] Well, except for COVID colon COVID has done.

[00:31:33] and finally, do you have an ask, are you looking for team investors, customers? What are you looking 

[00:31:39] Collin Mitchell: [00:31:39] for? Uh, Not looking for investors. I'm always looking for customers.

[00:31:47] I mean, you know, the best type of relationships for me right now, or basically anybody who's looking to start or grow a podcast. Uh, if, if I can help them, whether they become clients or not. I love talking about podcasts. What's working, what's not working, sharing the mistakes that we've made, sharing tips, tricks, things that they can do.

[00:32:10] I love talking about anything that has to do with podcasts and I'm happy to, you know, connect with people, talk about it, and whether they come a client or not is doesn't matter. 

[00:32:20] Sam Kamani: [00:32:20] Excellent. I know lots of people who love talking about podcasting. I will connect you to a few of 

[00:32:25] Collin Mitchell: [00:32:25] them. 

[00:32:27]Sam Kamani: [00:32:27] great. Thank you so much, Gordon. I'll put links to all the things that you do underneath and the description for anyone who's interested in connecting with you and yeah. 

[00:32:38] Collin Mitchell: [00:32:38] Thanks Sam. 

[00:32:39]Sam Kamani: [00:32:39] You so much for listening to this episode of one money, got money with Sam Kamani, hope you enjoyed the show and got some valuable insights that would help you in your startup or your business. Yes. If you haven't already please subscribe and rate the show on your favorite platform, it would be excellent, extremely helpful.

[00:33:00] And I just cannot tell you how much I would appreciate that.

[00:33:03]